
The other day I realized something that shocked me:
the more I’m on social media, the less happy I am. I’m less fun to be around, less present, less authentic, and less myself.
Whoa.
Social media has been worshiped as the platform to “get yourself out there” and grow your business. So we end up wasting our precious time on facebook calling it ‘networking’ and becoming progressively more horrible at interacting with real alive people. I don’t doubt that social media drastically improves lots of businesses. It’s how a lot of my clients find out about me, to be sure–so I’m not pretending it’s completely worthless and evil or that I’m holier than all of it.
But I refuse to play icky games to get more followers, ‘likes’, or generally anything that tries to make me look popular. No trading likes, Monday Mingling, or pointless contests for me.
So does this put me behind in the biz-growing goodness of social media?
Truthfully: probably.
Lots of people end up seeing your work when you’re willing to do those things. But I just can’t feel good about being even a little scammy or shady or desperate just to get a few more eyes on my photographs–it’s inconsistent with who I am as an artist.
It feels too yucky to be that person and simultaneously chirp about authenticity, personal connections, and creating honest art.
It hurts my photographer heart to know just how many people are falling into this trap and doing exactly that–preachin’ keeping it real while doing scummy things for more popularity. It seems like we used to be genuinely interested in other people, like as real friends, you know? But now we’re all swirling in the social media vortex, and we have to be constantly posting something witty/interesting/breathtaking if we want our business to survive, let alone grow. No wonder we’re tempted to pay for ‘likes’ and draw followers in less-than-upstanding ways.
It takes a lot of strength and courage to be an honest artist–to be true to yourself on all fronts of your business, your creative process, your interactions with people (via the internet or in real life).
I want to hear about how you’re keepin’ it real–truly, authentically, without scams or pretending. Tell me in the comments what you’re up to, or I’d love to hear from you via email at brookebee @ gmail.com.


Part of being an artist is seeing painful gaps between the work you’re producing and the visions in your head.
Brooke Schultz is a Utah wedding photographer who goes crazy for delicious light, fresh journals, and bright lipstick. She’s on the home stretch of her first pregnancy with her first baby girl and is convinced this baby child will be the most adorable human to ever live.
There’s a surge in the photography industry with people passionately decrying looking at other photographers’ work. They shout that photographers are all producing the same mediocre stuff because we’re all looking at each other and discovering what’s acceptable and publishable and cool. The idea is: free your mind and you’ll produce amazing work that’s completely your own. We need artists who aren’t clouded by other people’s work.
Before I got pregnant, I tried to keep track of all the cute things I needed to do once I got pregnant. Ways to announce my pregnancy that involved an unholy amount of chalkboard writing, gender reveal photo shoots, pics with the pregnancy test and the ultrasound and the due date spelled out in sprinkles on 17 different ombre cakes…I was gonna be the coolest pregnant lady on the internet, because I had these great ideas and photographer friends to carry out my every Pinterest-y whim.
I photograph because I want to know people and the world better by capturing them in the most authentic ways possible.
Brooke Schultz is a wild-hearted Utah wedding and lifestyle photographer who adores yoga, glitter, and baking. She photographs blissfully in love couples with romance and class for timeless photos that are aglow with freshness. She thinks everyone should sing at the top of their lungs and go on lots of vacations.












It seems like as soon as we start talking boundaries people go craaaaazy. It’s either crazy with “I know I’m horrible at this and I need to change something or my life will explode” or “people who set boundaries are mean and entitled and scary.”
1. Office Hours.
3. What projects you will and will not take on.
Iâve spent a lot of time thinking about what makes a good photo.
Thank you for validating my voice, photographically and just regular.