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Social Media vs. Real Life

June 10, 2013 •

utah wedding photography blogs

The other day I realized something that shocked me:

the more I’m on social media, the less happy I am. I’m less fun to be around, less present, less authentic, and less myself.

Whoa.
Social media has been worshiped as the platform to “get yourself out there” and grow your business. So we end up wasting our precious time on facebook calling it ‘networking’ and becoming progressively more horrible at interacting with real alive people. I don’t doubt that social media drastically improves lots of businesses. It’s how a lot of my clients find out about me, to be sure–so I’m not pretending it’s completely worthless and evil or that I’m holier than all of it.

But I refuse to play icky games to get more followers, ‘likes’, or generally anything that tries to make me look popular. No trading likes, Monday Mingling, or pointless contests for me.

So does this put me behind in the biz-growing goodness of social media?

Truthfully: probably.

Lots of people end up seeing your work when you’re willing to do those things. But I just can’t feel good about being even a little scammy or shady or desperate just to get a few more eyes on my photographs–it’s inconsistent with who I am as an artist.

It feels too yucky to be that person and simultaneously chirp about authenticity, personal connections, and creating honest art.

It hurts my photographer heart to know just how many people are falling into this trap and doing exactly that–preachin’ keeping it real while doing scummy things for more popularity. It seems like we used to be genuinely interested in other people, like as real friends, you know? But now we’re all swirling in the social media vortex, and we have to be constantly posting something witty/interesting/breathtaking if we want our business to survive, let alone grow. No wonder we’re tempted to pay for ‘likes’ and draw followers in less-than-upstanding ways.

It takes a lot of strength and courage to be an honest artist–to be true to yourself on all fronts of your business, your creative process, your interactions with people (via the internet or in real life).

I want to hear about how you’re keepin’ it real–truly, authentically, without scams or pretending. Tell me in the comments what you’re up to, or I’d love to hear from you via email at brookebee @ gmail.com.

HUGE HUGS to you for being a truly honest creative. You’re just wonderful.

Mentoring: Christine

May 27, 2013 •

I loved working with Christine and talking about her business, shooting, posing, and general photographer geekery. =)

She is a kindred spirit with a kind heart and a beautiful way of seeing the world.

utah wedding photographer mentoring

A few of the juicy things we covered in our mentoring session:

-Mirroring and easing couples into a pose
-Posing flow and simple ways to vary a pose so you never feel stuck
-The role of compliments in posing (this might surprise you)
-How to tell clients they’re doing it wrong while making them feel incredible
-What to do when you draw a posing blank
-The phrases I use with clients over and over that get me different (and freakin’ gorgeous) results every time
-How to use your personality to get incredible photos from clients (no matter how outgoing or shy you are)
-The one surprising factor that affects posing and how your subjects feel more than anything else

Interested in a customized mentoring session based on your photographic journey and your business? See the mentoring details here, and let’s chat about your mentoring session.

Everyone You’re Comparing Yourself to Used to Suck.

April 15, 2013 •

utah wedding photographersPart of being an artist is seeing painful gaps between the work you’re producing and the visions in your head.

This is often compounded by seeing other photographers and artists who seemingly just pump out pure magic all day every day.

But they all have a secret. They used to suck.

While there are many talented photographers, everyone is bad when they start. No one makes magic right away, and especially not consistently. Scroll back to the beginning of your favorite photographer’s blog. Maybe he or she has deleted the icky beginnings overflowing with too much editing, bad composition, unflattering everything–but if not, you’ll have some goooood laughs and be able to take comfort knowing that no matter where you are in the artistic process, you can only get better.

That’s what I love most about being an artist: overall, I get better and better the more pictures I make. I know that as elusive as the artistic muse can be, the simplest solution to feeling stuck, hating my work, being painfully aware of how far I have to go is simply photographing more. More of what I love while pushing my boundaries.

Ohh, what’s that? You want to see MY baaad photos from when I first started? Prepare yourself, because whoa.

ahem. you can stop giggling now. i told you so.

 

 

Brooke Schultz is a Utah wedding photographer who goes crazy for delicious light, fresh journals, and bright lipstick. She’s on the home stretch of her first pregnancy with her first baby girl and is convinced this baby child will be the most adorable human to ever live.

Brooke’s work has been featured in Martha Stewart Weddings, Style Me Pretty, and Ruffled, but she’s equally as proud of her accomplishments in husband snuggling, hot fudge making, and ocean splashing.

She sends snappy updates to cool peeps via The Soul Train, and if you want to receive juicy, exclusive content for creatives, sign up right here.

 

Why Photographers Absolutely Should Be Looking at Other Photographers’ Work

March 22, 2013 •

There’s a surge in the photography industry with people passionately decrying looking at other photographers’ work. They shout that photographers are all producing the same mediocre stuff because we’re all looking at each other and discovering what’s acceptable and publishable and cool. The idea is: free your mind and you’ll produce amazing work that’s completely your own. We need artists who aren’t clouded by other people’s work.

I acknowledge the problem, but the solution is garbage.

The first thing writers have to do before they can write well is read. A whole lot. A variety of really fabulous literature, and then they read for pleasure and discover what they like. Eventually writers narrow their reading focus and soak up one author or genre for a long time, all the while writing like mad. They’re not trying to copy anyone; they use reading to nourish their own writing. We should be taking in bunches of creative works, letting them mesh and digest and gel together with our own creative juices to take us to new levels as artists.

You’re going to see photographs; you’re going to be influenced by them. You might as well control what you put in your creative belly–junk in, junk out, love.

This doesn’t mean you should fill up your life with endless scrolling through random photography blogs or that you should only look at “current” photographers or that you should look only at photographers within your field or outside of your field. Those choices are up to you as an artist. I think you should be very, very selective with the photographers whose work you look at, choosing only photographers whose work inspires you crazy much and makes you see the world a little differently and pushes your comfort zone.

Above all, this process should be nourishing–if it makes you feel competitive, snarky, bitter, depressed, or arrogant–you’re doing it wrong. Find the source of the yuck and cut it out of your life.

I’d love to hear your thoughts: what do you think about photographers looking at other photographers’ work?

Kill Pinterest-Worthy Pics and Capture Authentic Moments.

March 11, 2013 •

blogs for photographersBefore I got pregnant, I tried to keep track of all the cute things I needed to do once I got pregnant. Ways to announce my pregnancy that involved an unholy amount of chalkboard writing, gender reveal photo shoots, pics with the pregnancy test and the ultrasound and the due date spelled out in sprinkles on 17 different ombre cakes…I was gonna be the coolest pregnant lady on the internet, because I had these great ideas and photographer friends to carry out my every Pinterest-y whim.

And then I got pregnant.

And I cared zilch about any of those things. All I wanted to do was drink in the moments, explore my anxiety and excitement and denial and nervousness and complete bliss with my incredible husband. I found myself having to force myself to take photos to document my growing belly, and not feeling like, “oh, why didn’t I do that cute thing?” one single time.

Now, before the craft bloggers of the world come at me with death things: I’m not saying these things are bad, in any way. If 897 date ideas in a jar and a weekly calendar of your pregnant belly and engagement photos with your hands making an infinity sign make your heart blissfully happy, by all means–do it. Craft your crafts and blog your adorable ideas and pin the ish out of them.

But.

I can’t help but think we’re sacrificing what it really means to document incredible moments in our lives and beautiful relationships in favor of the most unique, Pinteresting idea.

It’s become an expectation that we have these things, these photos and these signs and these fancy parties, by which to remember our big life events. Some, I’m all for–hiring a photographer to document your proposal, for example–genius. Capturing a real, overflowing moment that’s usually lost–right up my alley. But if you just wanna enjoy your proposal in privacy without paparazzi, I get that too.

utah engagement photographyI photograph because I want to know people and the world better by capturing them in the most authentic ways possible.

The details are important, yes, and they will be beautiful. But they will be memorable only if they tell your story.

I’m calling out to all the Pinterest-saturated world, not to stop pinning or crafting or caring about details and unique fresh ideas, but to let the meaningless pieces go and get back to authentic moments of real love that is uniquely your own precisely because you are you and he is him.

I’m going to continue to celebrate the soulfulness that is real love, uncrowded by anything else. If you’d like to join me, I’d love to have you.

You can sign up for the Soul Train below, which is where I share exclusive content for creatives and photographers along with secret sales and special offers. I’ll always keep it juicy and never let it get spammy, promise.



wedding photographers utahBrooke Schultz is a wild-hearted Utah wedding and lifestyle photographer who adores yoga, glitter, and baking. She photographs blissfully in love couples with romance and class for timeless photos that are aglow with freshness. She thinks everyone should sing at the top of their lungs and go on lots of vacations.

Learn more about what it’s like to be photographed by Brooke Schultz here.

Personal Work: A Decision About Beauty.

March 7, 2013 •

When I was twelve I checked out every library book on beauty in the library. I took my ginormous stack of laminate-covered books home and pored over the pages, searching for the secrets to this elusive thing. Everyone had different things to say (less makeup! more makeup! smile! no, pouty face!)…but the same beautiful photos. I didn’t know then how contrived they were.

It took me an unholy amount of time to decide that beauty is just confidence in your own uniqueness.

I love celebrating and capturing that in other people. I wish I could save every woman from the same fate of voracious library-book check-outing (this is the nerdy live-under-a-rock version of reading magazines, people)–photographing is my way. It’s my job to make people look good, and not with Photoshop. It’s by opening up to their unique, their beauty, their light, and letting it sit and swirl in me long enough to capture it.

A huge hug and thank you to Lauren for modeling for me. Ohhh, she is amazing.

Interested in getting yourself and the ones you love in front of my camera? See the deets here.

Create Boundaries Your Clients Will Love You For.

March 5, 2013 •

blogs for photographersIt seems like as soon as we start talking boundaries people go craaaaazy. It’s either crazy with “I know I’m horrible at this and I need to change something or my life will explode” or “people who set boundaries are mean and entitled and scary.”

It’s actually in service of your clients and your business and your art to create boundaries. The world does not need you to be everything to everyone, 24 hours a day with no vacations and no time with your favorite peeps. You might think that’s the key to running a successful business: just keep your head down and hustle, right?

That’s why it’s so tricky to talk about boundaries–there are a few principles we gotta understand that guarantee we do this whole boundary-setting thing right.

And ohhhhhmygosh how freakin’ boring does that sound.

The thing is–your clients are gonna love you for creating boundaries. We might think they want someone who will answer their texts in the middle of the night or give them a whopping discount just because they asked.

But really, what people want and need is a creative who knows the value of what she produces.

Notice that I’m not talking about time here. I rapidly grow weary of photographers who whine about the value of “their time.” Sorry, love, but your time is not worth any more than anyone else’s on this planet. You have the same amount of time as everyone else, and how you choose to spend it is your choice–don’t try to make your clients feel guilty for the time you spend on them.

So instead of placing value on “your time,” let’s focus on the real value you bring: your vision, your artistic genius, your ability to help couples remember why they fell in love, your technical mastery of your camera and light and posing and post-processing to produce consistently gorgeous imagery that clients can treasure for a lifetime. This doesn’t mean you don’t have an hourly rate. This doesn’t mean you don’t have office hours. This means you know the real reason you charge $X amount, and everything else falls into place.

advice for photographers

Let’s talk practicality now. Here are some checkpoints to make sure you have established boundaries so your clients can get to lovin’ you.

utah wedding photographers1. Office Hours.

In what time frame will clients hear back from you? How do you want them to contact you? Do you answer texts in the middle of the night, on weekends, while you’re on vacation? Can clients call you whenever they want and expect you to answer? Your answers to these are completely up to you–it’s your business! But. You’ve gotta establish it so clients know what to expect. Otherwise, they’ll assume you’re always available. It’s not because they’re mean or inconsiderate–it’s because they’re human. It’s your job as a professional to decide what you will and won’t do in this area. So go on–put that goodness on your website, preferably in the contact form, rightthisminute before you forget.

2. Discounts.

If you’re in a service-based business, people are going to ask for discounts. Decide right here and now who gets a discount and who doesn’t. Maybe no one gets a discount–you only work for free on special projects or full price. Maybe returning clients get a discount. Maybe clients who refer others to your biz get a discount or a special prize. Whatever it is, you have to be 100% behind it. It has to make your heart 100% happy to think about applying it to every person who walks through your business door for the rest of ever. I could write a treatise on discounts (hey, maybe I will!) but here’s the thought I want to leave you with: It is not mean to run a business.

Giving discounts and giving away your services is not “being nice.” You can treat your clients incredibly well, deliver beautiful quality and give them an amazing experience. My guess is you can probably do this better without giving them a discount–when you feel well-compensated, you serve clients so much better, and that’s what they deserve. And P.S. there are ways to promote your services and give incentives without giving a straight-up discount. Think low-cost, high-value items your peeps will love.

3. What projects you will and will not take on.

If you’re starting out and still unsure of what you want to shoot, by all means, dip your feet into every pool and see how it feels. But if you know in your heart that weddings are your dream, is it really a great idea to photograph your neighbor’s dog because she asked you to? Should you really be taking her cold hard cash “just to pay the bills” when your heart isn’t in it, when you’ll deliver mediocre photos and pooey service and she’ll send all her dog-owning friends to you for more of the same?

Maybe your poor neighbor will never know the difference. Maybe she’ll be happy with her photos and her experience. But knowing you could do so much better is a yucky place to be, and it’s a sure way to burn yourself out quick. I get that you have to pay the bills. So do I. But I’m not willing to sacrifice my artistic integrity and shoot concepts that don’t light me up to make it happen. How’s that for artistic hoity-toity!

Decide now what you will stop shooting or never shoot, and never look back.

Hey, hey, here’s the part where I want to hear from you. How do you create boundaries in your business and your life? Tell me in the comments below or by dropping me a line.

If this post helped you, please share it with a sista or brotha who could use it!

Hugs and happy Tuesday 🙂

Breathe In Success.

February 21, 2013 •

A client called me today to tell me how breathtaking the photo I posted was.

While shooting yesterday it was freeeeezing cold, and the wind almost blew us over. But while my model’s eyes were watering from the frigid wind, she was thanking me and telling me how much fun she was having–like, for genuine realsies.

Because I’m always trying to improve my art and hone my craft, I sometimes get sucked into the vortex of seeing only the flaws in my work, where I want to go, and how much I feel I have to learn. That insatiability is kind of what being an artist is, I guess. It’s what keeps me hungry, and it’s a good thing.

But today I’m reveling in the success and beauty of what I have already produced. I’m focusing on the giddy-energized feeling I had while editing the photos from a recent personal shoot where I experimented with new techniques.  I’m letting myself enjoy how far I’ve already come in this incredible journey.

As creatives we so often don’t let ourselves enjoy success.

As soon as we accomplish something, we’re off to the next item on the to-do list, forever refusing to be happy now.

Today, breathe in your success. Make a list of your accomplishments, talents, the things you should be proud of and the things you’ve done breathtakingly well.

This whole artist thing can be horribly lonely, and your own thoughts can be suffocating–refer back to your list when you feel rotten, no good, and downright miserable.

We don’t give ourselves nearly enough credit or happiness. Take a few deep breaths and breathe in the joy you already deserve, the love you already have.

A taste of the personal work that’s filling me up with creative butterflies:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Take Better Photos in 5 Minutes or Less.

February 15, 2013 •

blogs for photographersI’ve spent a lot of time thinking about what makes a good photo.

I’ve spent a lot of time practicing making my photos better.

That last part is way more important than the first part. And yeah, everyone tells you: to take better pictures, you need to practice, practice, practice—it’s true. But. If your practice isn’t guided and mindful, if you go into it blind and annoyed that your pictures aren’t magazine-worthy yet, you’ll either 1. Quit very soon or 2. Take a long time to get photos that make your heart sing.

This is the part where I tell you how to make your photos better in 5 minutes or less—whether you’re capturing photos of your adorable babies or your impeccable dessert or your beautiful grandmother.

1. Set an intention for your photo.

Since our world is so flooded with pictures, we don’t often think about why we’re really taking a photograph. Are you making art? Documenting a precious moment? Trying to capture a feeling? It might feel a little woo-woo, but say that intention aloud before you take a photo (aight, you can whisper if you’re feeling shy.) This gives you a direction and focus and a meter by which to judge your resulting photo: did you accomplish what you intended? Of course you’re not going to do this for every photo you take, but it’s good practice to slow down and get purposeful about your photos.

2. Learn the technical aspects of your camera—whether it’s an iPhone or a DSLR.

My life changed the day I learned that you can control exposure on an iPhone by tapping the subject you want to expose (and yes, some of you are rolling your pretty little eyes right now. It’s fine.) There are so many simple things that will change your photographic world and make you think omgosh WHY didn’t I learn this sooner? Google is your best friend, along with your camera manual. I’m still learning new techniques that help me up my photographic game.

3. Experiment with light.

Find the kind of light you are attracted to, and here’s where the “practice, practice, practice” advice comes in. It’s the only way to learn to use light to flatter your subject, elicit emotion, and create the mood you want in a photo. Notice, too, that we’re experimenting with ALL kinds of light and not just window light or golden hour light or even just natural light—if you have a light bulb you’ll be set for hours of experimenting. (Or as long as your subject will tolerate you… J)

4. Ask for feedback.

Send your favorite few photos to a variety of people: a photographer, a different kind of artist, a friend, and a stranger.  Ask for a general reaction, how the viewer feels looking at the photo, and then ask for any other thoughts. Be proactive in letting your people know that you don’t need to know if they ‘like’ the photo or not; you’re simply discovering whether you accomplished your intention for a specific photo.

Whenever I’m feeling photographically stuck, one of these 5-minute solutions is usually the answer. I hope they lend some insight into your own picture-taking, regardless of whether you’re a photo lover or just trying to capture your world as beautifully as possible.

Now you’ve read this, and we know it’ll be useless to you without accountability. So choose a 5 minute exercise now–either schedule it in your calendar or just go on and do it–and tell me which one you’re doin’ in the comments below.

P.S. I wanna see the results of your 5 minute photo adventures! Post ’em on instagram and holler at me @brookeschultz1.

Thank You.

February 13, 2013 •

utah county wedding photographersThank you for validating my voice, photographically and just regular.

Thank you for your comments, emails, questions, and “me too!”s.

Thank you for showing me that people still care about other people–that the world is good, that humans are nice, and that love and life are abundant.

Thank you for energizing me by sharing your dreams and hopes and silliness right back when I share mine.

Thank you for congratulating me and supporting me through Baby Girl’s growth in my belly. She feels the love.

Thank you for letting me know that people care about art, fabulous photos, and the process behind all of it.

This internet thing is kind of strange–I can feel so close and connected to people I’ve never seen face to face. I can even say I like, love you.

…Or maybe I just need to get out more. Or get a dog or something.

Thanks for the love, peeps.

…………..

If you’re feelin’ the love, check out my new mentoring options for creatives who want to get their businesses flourishing. Or, let’s start chatting about a cozy winter mini session—only 3 spots remain, and I want you to have one of ’em.

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Ah Hey!

Hi, I'm Brooke.

A wild-hearted lifestyle family photographer based in Irvine, CA.

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